What to watch for as the WNBA season opens and interest spikes in women's basketball (2024)

Caitlin Clark, #22, and Aliyah Boston, #7, of the Indiana Fever during a preseason game earlier this month. Together, the two back-to-back No. 1 draft picks hope to lead the Fever to their first playoff appearance since 2016. Gregory Shamus/Getty Images hide caption

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What to watch for as the WNBA season opens and interest spikes in women's basketball (2)

Caitlin Clark, #22, and Aliyah Boston, #7, of the Indiana Fever during a preseason game earlier this month. Together, the two back-to-back No. 1 draft picks hope to lead the Fever to their first playoff appearance since 2016.

Gregory Shamus/Getty Images

It's shaping up to be a big year for the WNBA. The league's opening night comes on the heels of a record-breaking women's college basketball season during which more people watched the women's title game than the men's.

Now, as some of those college stars make their official WNBA debut as rookies — including Iowa's Caitlin Clark and LSU's Angel Reese — the WNBA will tip off Tuesday hoping to capture that excitement.

The WNBA is looking to build on the success of its 2023 season, its most-watched in over two decades, with viewership up 21% and attendance up 16% over 2022. And now, the league is looking toward expansion in 2025 and 2026.

The regular season will run through mid-September, with a break for the Paris Olympics in July and August, in which dozens of players will compete. The playoffs will run from late September into October.

Here's what to watch for as the season gets underway this week:

Can anyone topple the Las Vegas Aces?

A'ja Wilson of the Las Vegas Aces walks on the court during a training camp scrimmage at Las Vegas Aces Headquarters on May 2 in Henderson, Nev. The Aces are the favorites to win the championship in 2024. Ethan Miller/Getty Images hide caption

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What to watch for as the WNBA season opens and interest spikes in women's basketball (5)

A'ja Wilson of the Las Vegas Aces walks on the court during a training camp scrimmage at Las Vegas Aces Headquarters on May 2 in Henderson, Nev. The Aces are the favorites to win the championship in 2024.

Ethan Miller/Getty Images

The Aces have won the WNBA title two years running (and they were runner-up in 2020), meaning this year they're looking for the three-peat. Led by the All-Star MVP A'ja Wilson, the Aces are the odds-on favorites to take the title yet again.

Their likeliest challenger is the New York Liberty, last year's runner-up. Their roster is stacked, led by two-time MVP and the league's no. 2 scorer, Breanna Stewart, and point guard Courtney Vandersloot, who topped the league in assists per game last year.

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In contrast to the Liberty's older roster, keep your eyes on the Chicago Sky, who've put their chips on younger players. During the offseason, the Sky sent away their leading scorer as part of a blockbuster trade to net the No. 3 overall draft pick. With that pick, they chose college star Kamilla Cardoso (who is now out with an injury until at least June), and with their own No. 7 pick they chose Reese. Now, the Sky will look to those rookies to bring the team back to the Finals for the first time since 2021.

Can Caitlin Clark help turn around the Indiana Fever?

Caitlin Clark of the Indiana Fever looks on while playing the Dallas Wings during a preseason game at College Park Center on May 3 in Arlington, Texas. Gregory Shamus/Getty Images hide caption

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Gregory Shamus/Getty Images

What to watch for as the WNBA season opens and interest spikes in women's basketball (8)

Caitlin Clark of the Indiana Fever looks on while playing the Dallas Wings during a preseason game at College Park Center on May 3 in Arlington, Texas.

Gregory Shamus/Getty Images

On the other end of the spectrum are the Indiana Fever, who haven't appeared in the playoffs since 2016, and their most recent title, which came in 2012, feels like ancient history.

But their fortunes are changing. With the No. 1 overall pick in April's WNBA draft, the Fever selected Caitlin Clark, the transcendent college guard who came to the league straight from a championship game loss in her senior college season with Iowa. With Indiana, Clark joins the 2023 Rookie of the Year, Aliyah Boston.

The excitement around Clark's rookie season has sparked a run on Fever season tickets and sellouts for other teams when the Fever are town. Some opponents, including the Aces and the Washington Mystics, have moved home games against the Fever to larger venues to accommodate ticket sales.

That's a lot of excitement for a team that has lost 100 games over the past four seasons. But the WNBA is friendly to teams making big turnarounds. The past few teams to draft back-to-back No. 1 picks have all won titles within a few years. Odds are the Fever can do it too — the only question is: how close can they get this year?

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Who gets charters, and who doesn't?

For years, WNBA players had complained about the league's policy of commercial air travel for most regular season away games.

That's finally set to change. Last week, the WNBA announced that a charter travel program would be "phased in" beginning with the start of this year's regular season.

But not every team will fly charter right away. This week, only two teams are traveling by charter — including Clark and the Fever, who were seen enjoying the leather seats and legroom in a video posted to Instagram by guard Erica Wheeler.

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Other teams traveling this week went by bus or commercial flight. That includes the New York Liberty, who took a charter bus to Washington, D.C., for their Tuesday game, said Breanna Stewart, who is also a WNBA players' union vice president.

That two of the league's teams traveled by charter was "a win," Stewart wrote on social media. "It could be a bigger one if the [WNBA] allowed teams who were not offered League charters to secure their own until a full 12 team solution is ready."

Expansion is on the horizon

On Tuesday, the Golden State Warriors owners announced the name of the Bay Area's new WNBA team: The Valkyries. The Warriors ownership was awarded the new expansion franchise last year. The team is set to start playing next season.

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The Valkyries are the league's first expansion franchise since 2008, and they'll bring the total number of teams in the league to 13. A 14th team is expected to come to Toronto in 2026, the CBC reported last week. A Toronto expansion there would mark Canada's first-ever WNBA team, and it will be the largest the league has been in more than 20 years.

What to watch for as the WNBA season opens and interest spikes in women's basketball (2024)

FAQs

What is the WNBA viewership? ›

Across ABC, ESPN, ESPN2, CBS, ION and NBA TV, WNBA games are averaging 1.32 million viewers, nearly tripling last season's average of 462,000, the league said Tuesday.

Who is the best WNBA team right now? ›

WNBA power rankings: Chelsea Gray's return propels defending champion Aces
RANKTEAMLAST WEEK'S RANK
1New York Liberty1
2Minnesota Lynx2
3Las Vegas Aces6
4Seattle Storm5
8 more rows
1 day ago

What gender watches WNBA more? ›

Women make up a 44% of all WNBA fans, slightly higher than their share in the NBA fan group (40%). Their distribution across the country is also somewhat different compared to the overall US population.

How are games in a WNBA season? ›

As of the 28th season in 2024, each team plays 40 games during the regular season, which runs from May to September.

Have WNBA ratings gone up? ›

ION's average WNBA game viewership has increased by 51% households, comparing Weeks 1-3 of the 2023 season to Weeks 1-3 of the 2024 season. NBA TV: The Los Angeles Sparks vs. the Indiana Fever (May 28) averaged 356,000 viewers, making it the most-viewed WNBA game on NBA TV ever.

Is the WNBA growing in popularity? ›

As Sportsnaut reports, WNBA ratings have been increasing since 2021, driven by the expanding fanbases of powerhouse teams like the Las Vegas Aces and New York Liberty. In 2023, the WNBA also saw the highest number of total unique viewers it has had in more than a decade.

Who is the highest paid WNBA player? ›

In terms of average salary ranking, Las Vegas Aces star Jackie Young is alone at the top, making $252,420 a year going into 2024.

What WNBA player has an only fans? ›

The transition of Liz Cambage, a former WNBA star, to an OnlyFans model represents a significant development in the sports and entertainment spheres.

What percentage of the WNBA is black? ›

Share of WNBA players 2023, by ethnicity

In 2023, over 60 percent of players in the Women's National Basketball Association (WNBA) were black or African American. Meanwhile, just 1.4 percent of players in the league identified as Asian.

Which WNBA team has the most championships? ›

What WNBA team has won the most championships? The Comets are tied with the Minnesota Lynx and Seattle Storm for the most WNBA titles with four.

How do WNBA players travel to games? ›

Every WNBA team will start using charter flights to travel to games by May 21. The league made the announcement Thursday, following through on plans to commit $50 million over the next two years to provide full-time charter flight service for its teams during the season.

Who is the WNBA logo based on? ›

The first WNBA logo in 1997 was based on the Jerry West-inspired NBA logo. The league changed it in 2013, going with a ponytailed player making a layup. The newest logo moves to the more common bun hair style and sleeker, more modern movement.

Has a WNBA game ever sold out? ›

Las Vegas Aces become first-ever WNBA team to sell out season's home games. The reigning champs' accomplishment comes on the heels of an already-historic season for the league. For the first time in league history, a WNBA team has sold out all of its regular-season home games.

What's the average attendance of a WNBA game? ›

Average regular season attendance at WNBA games in 2023, by team
CharacteristicAverage attendance
Phoenix Mercury9,197
Seattle Storm8,929
Minnesota Lynx7,777
New York Liberty7,777
8 more rows
Apr 25, 2024

How much does the average WNBA ticket cost? ›

Average ticket price of WNBA games in 2021, by team (in U.S. dollars)
CharacteristicAverage ticket price in U.S. dollars
Connecticut Sun66
Minnesota Lynx65
Las Vegas Aces65
League average47
9 more rows
Feb 13, 2024

How many people watch the NBA Finals? ›

An average of 11.3 million people tuned in to watch each game in the NBA Finals between the Boston Celtics and Dallas Mavericks this year, marking the series' lowest viewership since 2021—as ratings for the NBA Finals and other big TV events struggle to return to pre-pandemic levels.

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