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World’s only field sales application with Goal-Driven Sales Technology, that goes beyond just automation, and focuses on delivering your business goals through your sales reps, field sales managers, merchandisers & account executives.
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150+ Enterprises Across The Globe Use BeatRoute to Run an Efficient Combination of Physical & Digital Route-to-Market
Capabilities
Everything you need to run your field sales operations at highest efficiency
We understand that every industry has specific needs and generic field sales capabilities do not meet the requirement. You need exclusive industry-specific workflows that can be designed, configured and adapted within a few days because we want you to start reaping benefits from BeatRoute.
Customer Profiling
Run in-field customer information gathering, identity verification, data hygiene, and auto profile enrichment.
GPS Tracking & Beat Planning
Don’t just track sales reps with the mobile Field Sales App. Schedule efficient beat plans and ad-hoc visits.
Order Taking App
AI-Enabled Order Suggestion for Sales Reps on Android/iOS App & Retailers/Customers on WhatsApp BOT.
Route Optimization Software
Optimize routes and beat plans. Assess the viability of new territories, with travel cost estimation.
Promoter & Merchandiser App
Improve footfall conversion with stores with powerful workflows for in-store retail execution.
Hybrid DMS Software
On site AI driven auditing and rating of visual merchandising execution quality.
Lead Management
Run unique combination of zero-drop lead management with field visit tracking.
Van Sales Automation Software
Supervise, track & manage your van sales for greater efficiency from your fleet.
Task Management
Don’t just schedule routine visits. Create, assign and track tasks for unique & spontaneous sales activities.
Empower Everyone in Your Route-to-Market
Field Sales Executives
Area Managers
Merchandisers
Product Promoter
Van Sales Reps
Retailers & Distributors
Goal-Driven Field Sales Application for an Impactful Sales Team Transformation
Achieve your business goals in four simple steps with BeatRoute’s Goal-Driven sales approach. Gear your Company towards sales success by setting up goals & targets, aligning your field force to your RTM strategy, identifying and digitally coaching low performers and solve execution problems with our unique Cues BOT.
Define Sales Goals through Scorecard KPIs
Breakdown company’s larger goals into individual goals with Key Performance Indicators (KPI’s) and target Behavioural Indicators (KBI’s) for field sales reps and field sales team such as interaction norm, range selling, merchandising execution etcthrough our field sales mobile app
Use output KPIs to define goals related to direct & indirect channel sales.
Use Input KPIs to set goals relating to selling behavior in the market such as schedule adherence, SOP adherence, order mix etc.
Set goals at individual as well as at team & territory levels.
You can use either goals readily available through our KPI repository or set your own custom KPIs as per your business objectives.
Improve Sales Behaviour through Input Based Gamification
Set up a closed-loop feedback system with running leaderboard and pear benchmarking on your mobile devices. Reward good behaviour, sales performance and input activities with social recognition and medals.
Reward points to sales reps on contributing towards their sales output goals.
Reward points for showcasing the ideal sales behavior in the market. Everytime your sales team performs their input activities well, they get reward points.
Allow your sales reps to share their rankings & medals on social media in a click of a button.
Use gamification data to reward best performers with internal appraisals and/or incentives.
Upskill teams with Targeted Digital Training
Identify and bridge the skills gap in the sales team through learning modules on the same platform. Identify learning needs and narrow down the training session to individual sales rep according to their sales performance.
Let data inform you which sales rep needs training for which specific skill.
No need to call everyone to office for training sessions and lose productivity. Run digital training programs on the field sales mobile app.
Once you know the skill gaps of everyone, you can train them only for the missing skills. No need to train everyone for everything.
Quickly Detect & Solve Execution Challenges
Innovative CuesBOT to detect problems in your go-to-market operations without manual analytics. It alsohelps you optimize market coverage strategy further based on Cues received from CuesBOT.
Sales managers in the field either do not have time or the skills to do in-depth analysis of execution challenges. CuesBOT solves this issue by analyzing the data on its own. No need to use dashboards or charts in the field.
Examples
- Your sales are going down at these stores.
- These 7 sales reps are not able to cross-sell during visits.
Pointing to the challenge is not enough. CuesBOT also guides the managers towards the underlying causes for swift corrective action.
Decide your own Cues, whether you want CuesBOT to analyze sales reps related challenges, product related challenges, customers related challenges or something else as per your business goals.
Works Across Trade Channels
General Trade
Improve ticket sizes, broaden order baskets, improve retailer relationships, and empower sales reps and distributors.
Modern Trade
Improve footfall conversion by ensuring product availability and visibility, share of shelf at the retail stores.
B2B/HoReCa/Salons
Streamline customer acquisition process and empower your customers with B2B eCommerce.
D2C
Use your existing warehouses, distributors and retailers as fulfillment points to serve your own D2C channel.
Ready to Deploy, Intelligent Workflows
GPS Tracking and Beat Plans
Order Execution
Route Optimization
Visual Merchandising
Product Promoter Workflows
Van Sales Management
Loyalty Program
Testimonials
Here is What Our Customers Say
Achieved 10% Lower Cost of Field Sales Operations
BeatRoute has enabled us to increase our market coverage by 15%, while reducing the cost of field sales operations by 10% at the same time.
Mayank Pandey
Perfetti Van Melle
Achieved 30% Higher Revenue Per Retail Store
BeatRoute has helped us improve our revenue per outlet by 30% & sales per executive by 40%, through Goal-Driven Sales Approach, performance benchmarking & creation of better market coverage strategy.
Tiffany Ngkaion
Davies Paints
Achieved 50% Higher Sales Productivity
We have witnessed 50% higher sales productivity from our sales reps in our retail channels with BeatRoute’s Goal-Driven Sales Approach.
Rahul Jha
Cosmic Nutracos
Frequently Asked Questions
BeatRoute is the world’s only goal-driven sales enablement platform for retail businesses. Whether you are in the FMCG, Consumer Durables, Manufacturing, Building Materials or Pharma industry, we empower every stakeholder in your sales and distribution network to help your achieve your sales goals.
BeatRoute has components for field sales teams, distributors as well as retailers. The Field Sales App component is also referred to as SFA Software, or a Sales Automation Solution in case of FMCG companies.
BeatRoute’s SFA component enables brands to improve the productivity of the sales team, resolve challenges in the field sales execution and enables the team to work collaboratively with the distributors and retailers. Unlike traditional sales force automation solutions, BeatRoute’s SFA software aligns the sales team with the business goals of the company and guides them towards achieving those goals.
We are an enterprise SaaS platform, which means that we have monthly and annual subscription plans which scale according to your usage and requirements.
You can view our prices here.
Not necessarily!
You can decide to subscribe either to the entire platform, or pick and choose specific components according to your current needs. For example, you can only pick the retailer app component if you need, and add-on the sales force automation solution later on. You can further modify the subscription on an ongoing basis as your needs evolve.
Our sales team understands your business requirements and objectives in detail and provides you a live working demo of every component of the platform that addresses your needs. We explain the pricing, demonstrate platform capabilities in real-time and answer all your queries.
Get a Free Demo Customized to Your Sales Process
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Industries Served
FMCG
Consumer Goods
Building-Materials
Pharmaceuticals
Use Cases
Sales Team App
DMS Software
Customer App
B2B Loyalty Program
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